Technical foundation
Crawlability, indexation, site architecture, and Core Web Vitals so the pages that should rank are fast and eligible to appear.
SEO
Search that sends the right buyers to your product. We fix the technical foundation, then build the pages and content people already look for.
- Technical SEO
- Content strategy
- Pipeline reporting
What we offer
Built for software companies
SEO for a software company is not a blog calendar. It is making the product discoverable at the moment someone is trying to solve the problem you already solve.
Search and content strategy
Keyword and topic mapping around how buyers actually search, from problem-aware queries through comparison and evaluation.
On-page and structured data
Titles, internal links, and structured data that explain your product clearly to both people and search engines.
Reporting tied to pipeline
Rank, traffic, and the pages that produce demo requests, so the work stays connected to revenue instead of vanity metrics.
Example use case
Example use case
A product site that looked finished and barely ranked
A B2B software company had a polished marketing site and almost no organic pipeline. Important pages were thin, a few were blocked from indexing, and the content talked about features instead of the searches buyers used.
- We rebuilt the information architecture around the jobs buyers were searching for.
- We fixed indexation, page speed, and structured data on the pages that should earn traffic.
- We published a focused set of pages that answer evaluation questions and lead to a demo.
- The team could finally see which pages brought in conversations, not just visits.
How we work
A clear path from first conversation to launch
1
Audit
We review the site, the current rankings, and the searches your buyers use before anything is rewritten.
2
Architecture
We decide which pages should exist, how they link, and what each one needs to rank and convert.
3
Build
Technical fixes and content ship together, so new pages are fast, indexable, and useful on day one.
4
Measure
We track rankings, qualified traffic, and the requests those pages produce, then adjust.
Want your product found by the people already searching for it?
Tell us about the product and the searches you want to own. We will show you where the site is losing visibility and what to do first.
Talk with Novacode